LIU Wentong
Associate Professor
E-mail: liuwentong@zuel.edu.cn
EDUCATION
University of Essex Ph.D 2020 Colchester, the United Kingdom
University of Essex Master 2015 Colchester, the United Kingdom
Sichuan International Studies University Bachelor 2014 Sichuan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2020 - Wuhan, China
TEACHING(September, 2024 -August, 2025)
MBA/EMBA Program
• Innovation Management
Research Master's Program
• Strategic Management
Bachelor's Program
• Strategic Management
• Strategic Management (Bilingual)
• Frontier Topics in Enterprise Management
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 -August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. COVID-19 Information Overload and Generation Z’s Social Media Discontinuance Intention During the Pandemic Lockdown, TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2021
2. The More the Better VS. Less Is More: Strategic Alliances,Bricolage and Social Performance in Social Enterprises, Journal of Business Research, 2021
3. Will Alibaba’s Additional Financial Service Contribute to Sellers’Satisfaction and Loyalty During the Pandemic? Evidence from Taobao Sellers, Asia Pacific Business Review, 2022, 29(2): 417-438
4. An Ensemble Model for Stock Index Prediction Based on Media Attention and Emotional Causal Inference, International Journal of Forecasting, 2024
5. Excessive information on social media and Generation Z’s long-term COVID-19 vaccine advocacy: a post-pandemic perspective, Information Technology and People, 2024, 38(7)
6. Excessive Information on Social Media and Generation Z's Long-Term COVID-19 Vaccine Advocacy: A Post-Pandemic Perspective, INFORMATION TECHNOLOGY＆PEOPLE, 2025
7. Understanding Esports Player Preferences: Which Self-Definitional Needs Drive Their Satisfaction?, INTERNET RESEARCH, 2025
RESEARCH PROJECTS
1. Research on the Impact of Digital Capability on Social Entrepreneurship Results: the Intermediary Role of Network Patchwork and the Regulatory Role of Organizational Flexibility, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China, 2022-2024
2. The Value of Supporting Role: Research on the Conceptual Connotation, Inducing Mechanism and Multilevel Effects of Supporting Role Identification in Teams, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China, 2022-2024
3. Inside-Out: A Study of The Linkage Mechanism Between Social Entrepreneurship Patchwork and Alliance Strategy Under Digital Transformation, Scientific Research Project by Zhongnan University of Economics and Law, 2023-2024
4. Born for Good: Research on the Impact of Generative Artificial Intelligence on the Creation of Social Value in Social Entrepreneurship, The Research Fund for Young Scholars by National Science Foundation of China, 2024-2026
TEACHING CONTRIBUTIONS
CASE STUDIES
1. The CPC Flag in The Community During Covid-19——The Practice of Primary Party Organization Guide Informal Groups, Social Organizations and Commercial Enterprises in Fighting the Epidemic, Other Cases, University-level Award, 2021/07/02
2. IoT World and Green Electricity: Wisdom of Zhuowen's Excellent Startup Road, Small-Sized Cases (China Case Sharing Center), National Award, 2022/12/31
3. Leveraging “Digital–Physical Integration” to Advance Rural Revitalization: The Development Path of Hema Village, Small-Sized Cases (China Case Sharing Center), National Award, 2024/05/18
TEACHING MATERIALS
1. Strategy Management, Tsinghua University Press, 2023
TEACHING AWARDS
1. Ethical Teaching Case Competition (Second Prize) of ZUEL：Management, Other University-level Teaching Award, 2020
2. First Prize in the Young Teachers' Teaching Competition of ZUEL(2024), First Prize Young Faculty's Teaching Competition of University-level, 2024
TEACHING PROJECTS
1. Strategic Management, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
2. Research on the Construction of the "5J" Model for the Model Team of Industry-University Integration in Asset Evaluation under the Background of "Collaborative Education", Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2022-2024
3. Literature Review and Writing, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2023-2025
4. Interdisciplinary Innovation Education: Research on the Reform of Social Innovation and Entrepreneurship Courses in the Era of Carbon Peaking and Carbon Neutrality, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2024-2026
5. Research on the Training System of Digital and Intelligent Compound Talents for Business Administration Major Based on "Hierarchical Layout and Multi-dimensional Collaboration", Project of Provincial Teaching Reform, 2025-2027
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Ma Yinglong Curriculum Cooperation Agreement, Industry Project,Ma Yinglong Pharmaceutical Group Co., Ltd, 2025-2028
RESEARCH/CONSULTING REPORTS
1. Countermeasures for Low Carbonization of the Whole Chemical Industry Chain in Hubei under the Background of Double Carbon, Zhongnan University of Economics and Law, 2021/09/08
PROFESSIONAL QUALIFICATION CERTIFICATES
1. Associate Fellow of the Higher Education Academy (AFHEA), 2019-
2. National Unified Legal Profession Qualification Certificate (NULPQC), 2016-