LI Keke
Associate Professor
E-mail: mimay@163.com
EDUCATION
Georgia Institute of Technology Visiting Scholar 2012 Georgia, USA
Shanghai Jiao Tong University Ph.D 2005 Shanghai, China
University of Electronic Science and Technology of China Master 1999 Chengdu, China
Chongqing University Bachelor 1989 Chongqing, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2005 - Wuhan, China
TEACHING (September, 2024 -August, 2025)
Research Master's Program
• Research on Frontier Issues of Management
Bachelor's Program
• General Theory of Management and Practice of Chinese Enterprise Management
• Theory and Practice of Chinese Enterprise Management (English)
MBA/EMBA Program
• Managerial Economics (EMBA)
• Managerial Economics
SELECTEDINTELLECTUALCONTRIBUTIONS(September, 2019 -August, 2025)
ACADEMIC CONTRIBUTIONS
MONOGRAPHS
1. Enterprise Strategic Transformation Theory and Case Studies, China Financial and Economic Press, 2019
TEACHING CONTRIBUTIONS
CASE STUDIES
1. Trustworthy Traditional Chinese Medicine Production--The Process of Vertical Integration of Jiuxin Traditional Chinese Medicine Group (MGEC-0066), Top 100 Excellent Cases , National Award, 2021/08/31
2. One Body, Two Wings: The Take-off Path of BYD's New Energy Vehicles, Small-Sized Cases (China Case Sharing Center), National Award, 2022/12/12
3. The Winds of the Digital Economy Rise, and the Tide of Service Empowerment Surges: Xunci Technology's Growth and Choices, Small-Sized Cases (China Case Sharing Center), National Award, 2023/11/02
4. Chasing "Cloud" and Striving for "Data", Breaking Through for the Future: The Development and Challenges of Landing Company Empowered by AI, Top 100 Excellent Cases , Provincial Award, 2024/09/09
5. Riding the Wave of Digitalization, Embracing a New Era of Service Empowerment —— Xunci Technology's Business Transformation Decision, Small-Sized Cases (China Case Sharing Center), National Award, 2024/11/08
6. “Sharp” Vision, “Scientific” Breakthrough: Raycus Laser’s Path Out of Involution, Large-Scale Cases (China Case Sharing Center), Provincial Award, 2025/09/10
TEACHING AWARDS
1. National Management Case Teaching Excellence Course Teaching Award, Other Teaching Awards, 2021
2. Third Prize (New Liberal Arts, Professor Track) for "Green Innovation Management" in the 4th Hubei Provincial University Teachers' Teaching Innovation Competition, Other Provincial Teaching Award, 2024
TEACHING PROJECTS
1. Classical literature of First-level Subject (Management), Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2021-2023
2. Construction of Excellent Teaching Cases in Managerial Economics, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2023-2025
3. Construction of High-Quality Teaching Cases for Strategic Management, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2025-2027
SOCIAL SERVICE CONTRIBUTIONS
CORPORATE TRAINING
1. The Essence of Management, China Baowu Echeng Iron and Steel Group, 2019-2019
2. Development Strategy of Supply and Marketing Enterprises and High-Quality Development of Enterprises, Wuhan Supply and Marketing Group Co., Ltd., 2019-2019
3. Management Thinking and Methods, Wuhan Sentai Environmental Protection Co., Ltd., 2020-2020
4. Work Plan and Time Management, China Baowu Echeng Iron and Steel Group, 2020-2020
5. High-Efficiency Objective and Planning Management, Daye Nonferrous Metals Group, 2024-2024