TANG Yao
Associate Professor
E-mail: tangyao0512@zuel.edu.cn
EDUCATION
Huazhong University of Science and Technology Ph.D 2016 Wuhan, China
University of California, Davis Visiting Scholar 2015 Berkeley, the United States
University of California, Berkeley Visiting Scholar 2014 Berkeley, the United States
Huazhong University of Science and Technology Master 2012 Wuhan, China
Huazhong University of Science and Technology Bachelor 2011 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2016 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Doctoral Program
•Special Topic on Enterprise Management Research Methods
Research Master's Program
•Operations Management
•Operations Management (Bilingual)
Bachelor's Program
•Platform Operation and Business Model
•Operations Management (Bilingual)
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Daily-deal Market with Consumer Retention: Price Discrimination or Quality Differentiation, OMEGA-International Journal of Management Science, 2021, 102: 1-13
2. Strategic Stocking for New Products to Signal Quality Information, Managerial and Decision Economics, 2022, 1(43): 65-83
3. Seller Organization and Percentage Fee Design in the Daily, Information Systems Research, 2022, 33(4): 1287-1302
4. Understanding User Misrepresentation Behavior on Social Apps: The Perspective of Privacy Calculus Theory, DECISION SUPPORT SYSTEMS, 2023
5. A Picture may Not Tell the Truth! The Influence of Online Review Picture Beautification on Review Adoption Intention in Online Consumption Context, Management Review, 2023, 35(11): 142-152
6. Uncertainty in the Platform Market: The Information Asymmetry Perspective, Computers in Human Behavior, 2023, 148: 1-10
7. A Product Strategy for Daily Deal Campaigns Utilizing Demand Expansion and Consumer Leakage, Electronic Commerce Research, 2023, 23: 1861-1883
RESEARCH PROJECTS
1. Research on Information-Driven Inventory Management in E-Commerce Environment, Scientific Research Project by Zhongnan University of Economics and Law, 2020-2020
2. Linkage Decision-Making Between Platform Charges and Seller Pricing under the Asymmetry of Online Product Quality Information, Scientific Research Project by Zhongnan University of Economics and Law, 2020-2021
3. Business Models and Customer Behavior in Platform Marketplaces:A Theoretical Perspective Based on Knowledge Graphs, General Project by National Science Foundation of China, 2022-2022
4. Research Project on Optimization of Research Management Process in Universities of Humanities and Social Sciences, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
5. Research on Sales Modes and Recommendation Strategies of Retail Platforms under Consumers' Search Behavior, General Project by National Science Foundation of China, 2023-2026
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. E-commerce Platform Participates in the Research of Fresh Agricultural Products Supply Chain Coordination and Platform Governance of CSA, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China,Ministry of Education, 2022-2024
2. A Game-Theoretical Research on the Platform’s Governing and Seller’s Selling: the Perspective of Asymmetric Information on Product Quality, The Research Fund for Young Scholars by National Science Foundation of China,National Natural Science Foundation of China, 2022-2024