ZHANG Ting
Assistant Professor
E-mail: Z0005156@zuel.edu.cn
EDUCATION
Wuhan University Ph.D 2021 China
Wuhan University Master 2017 China
Shenyang Ligong University Bachelor 2014 China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2021 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Corporate Ethics and Social Responsibility
•Dynamic Marketing Strategy
Research Master's Program
•Strategic Marketing Management (English)
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Psychometric Evaluation of the Encouragement Character Strength Scale in a Chinese Sample., Current Psychology, 2020, 40(10): 4741-4749
2. Conformity or Differentiation? A U-shaped Relationship Between Peers’ CSR and Focal Firms’ CSR, Chinese Management Studies, 2021, 15(2): 305-327
3. The Double-edged Sword Effect of Political Ties on Performance in Emerging Markets: the Mediation of Innovation Capability and Legitimacy, Asia Pacific Journal of Management, 2021, 38(3): 1003-1030
4. Double Valence Coping Strategies for Damaged Brands in the Social Media Environment: From the Perspective of Group Polarization Theory, Advances in Psychological Science, 2023, 31(5): 709-720
RESEARCH PROJECTS
1. “Know Yourself and Know Your Enemy” in order to be ‘Undeterred in a Hundred Battles’--A Study on the Influencing Factors of Competitor Acumen and Their Consequences Based on Competitor’s Perspective, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
2. Research on the Impact of Extra-alliance Competitive Interactions on the Performance of Competitive Alliances: Based on the Dynamic Competition Analysis Framework, The Research Fund for Young Scholars by National Science Foundation of China, 2025-2025
3. A Study on the Self-redemption Logic of Injured Brands in the Social Media Environment: From the Perspective of Group Polarization Theory, General Project by National Science Foundation of China, 2023-2026