YUAN Chunping
Assistant Professor
E-mail: ycpdouble@163.com
EDUCATION
Zhongnan University of Economics and Law Ph.D 2009 Wuhan, China
Zhongnan University of Economics and Law Master 1999 Wuhan, China
Nanchang University Bachelor 1993 Nanchang, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2005 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Consumer Behavior
•Market Research
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Research on Customer Equity Value, China Market, 2021, (13): 30-32
RESEARCH PROJECTS
1. Research on the Influence Mechanism and Governance of Brand Antagonism Loyalty Behavior in the Context of Social Media, Project by National Social Science Foundation of China, 2021-2023
TEACHING CONTRIBUTIONS
TEACHING AWARDS
1. National First-class Undergraduate Course--Marketing, Other Teaching Awards, 2020
GUIDING STUDENTS IN PRACTICAL COMPETITIONS
1. Third Prize in the "Kingsoft Office Cup" Hubei Provincial College Students Marketing Planning Challenge 2021, 2021/06/13
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Research on Customer Relationship Quality Surver of Yunnan Xingzhiguang., Industry Project,Yuannan Xingzhiguang Automobile Sales Co.,Ltd, 2025-2027
RESEARCH/CONSULTING REPORTS
1. Xinda Color Printing - Nazhijie Management Consulting Project, Xinda Color Printing, 2020/09/01
2. Management Diagnosis Analysis Consulting Project of Zhejiang Meizhiyuan Cosmetics Co., Ltd, Zhejiang Meizhiyuan Cosmetics Co., Ltd, 2020/09/01
CORPORATE TRAINING
1. Marketing Research, Hubei Yihua Group, 2022-2022
2. Entrepreneurial Marketing, Wuwei Municipal Government of Gansu Province, 2023-2023
ACADEMIC/INDUSTRY ORGANIZATION POSITIONS
1. Consultant of Shandong Zhiliang Education Technology Co., Ltd, Expert, 2020-2024