Yang Junru
Associate Professor
E-mail: yangjunru2004@126.com
EDUCATION
Michigan State University Visiting Scholar 2016 Michigan, USA
Zhongnan University of Economics and Law Ph.D 2007 Wuhan, China
Zhongnan University of Economics and Law Master 2004 Wuhan, China
Zhongnan University of Economics and Law Bachelor 1998 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2005 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Consumer Behavior
Bachelor's Program
•Management Research Methods
•Consumer Behavior
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. The Impact of Environmental Risk Communication Information Frame on Public Satisfaction ——from the Perspective of Need for Cognition, Journal of Liaocheng University (Social Science Edition), 2022, (4): 125-135
2. Study on the Influence of Busyness on Consumers’ Nostalgic Consumption, Journal of Hubei University of Economics, 2022, 20(5): 57-66
3. Symbolic Consumption and Identity Construction of Chinese Urban Youth Living Alone——A Study Based on Rootedness Theory, Journal of Guangxi University of Finance and Economics, 2023, 36(4): 80-97
MONOGRAPHS
1. Research on Energy Consumption Behavior of Urban Households in China, Economic Science Press, 2020
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. Research on the Application of the Flipped Classroom Teaching Model in the Postgraduate Education of Management, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2019-2021