MA Ruijing
Associate Professor
E-mail: 498529117@qq.com
EDUCATION
Purdue University West Lafayette Visiting Scholar 2014 Indiana, USA
Zhongnan University of Economics and Law Ph.D 2006 Wuhan, China
Zhongnan University of Finance and Economics Master 1997 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 1997 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Management Research Methods
•Sales Management
Research Master's Program
•Sales Management
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Smile or Pity?Examine the Impact of Emoticon Valence on Customer Satisfaction and Purchase Intention, Journal of Business Research, 2021
2. Words Only or Words Plus Emoticon? Effect of Apologetic Form on Consumers’ Willingness of Forgiveness: Mediating Role of Empathy, Nankai Business Review, 2021, 24(6): 187-194
3. The Influence of Matching Emoticon with Brand Personality on Brand Attitude, Nanjing University Business Review, 2023, (1): 80-103
RESEARCH AWARDS
1. Best Paper Award of China Marketing International Conference in 2021, National Awards for Excellence in Various Types of Scientific Research Achievements, 2021
2. Second Prize of Excellent Thesis at the Annual Meeting of Hubei Provincial Marketing Association in 2021, Second Prize of Scientific Research Achievement Award of First-tier Academic Society, 2021
RESEARCH PROJECTS
1. A Study on the Mechanism of Emoticons’ Influence on Consumers’ Willingness to Forgive in The Context of Online Purchase Service Errors, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. 2018 Zhongnan University of Economics and Law Management Case Research Center Case Development Project, University-level Scientific Research Project (Teaching Orientation), 2019-2019
2. Research on the Reform Mode of Innovation and Entrepreneurship Education in Colleges and Universities under the Concept of Collaborative Education-Taking Marketing as an Example, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2018-2019
3. Research on the Cultivation Model of Marketing Majors Based on the Cultivation of Innovation Ability, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2018-2021
4. Research on the Application of Situational Teaching Method in Marketing Teaching, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2020-2022
5. Emotional Management for Everyone's Benefit, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2022-2024
SOCIAL SERVICE CONTRIBUTIONS
ACADEMIC/INDUSTRY ORGANIZATION POSITIONS
1. Hubei Marketing Academy(HBMA), Managing Director, 2019-2024
2. China University Marketing Research Association, Director, 2020-2025