LIU Xinyan
Professor
E-mail: yanzido@163.com
EDUCATION
University of Southern California Visiting Scholar 2017 California, USA
Zhongnan University of Economics and Law Ph.D 2003 Wuhan, China
Zhongnan University of Economics and Law Master 2000 Wuhan, China
Hubei University Bachelor 1997 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2003 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Research on Frontier Issues of Management
•Academic Dissertation Writing and Empirical Research Methods
Bachelor's Program
•Electronic Commerce
•Cross-Border E-commerce
•Network Economics
SELECTEDINTELLECTUALCONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70
2. The Impact of Recipient’s Attitude toward Plight and Psychological Distance on Donation Intentions, Nankai Business Review, 2021
3. Research on the Application of BOPPPS Teaching Model in the Construction of First-class Blended Courses, Journal of Higher Education of Finance and Economics, 2022, 8(2): 97-111
4. Does Privacy Breach Make You More Maverick-An Analysis of Psychological Mechanisms Based on Perceived Boundary Invasion, Journal of Marketing Science, 2023, 3(2)
5. The Impact of Privacy Violations on Subsequent Consumer Preferences for Anthropomorphized Products, Journal of Business Research, 2024, 174: 1-12
6. Double-edged sword effect of multitasking on prosocial behavior, Acta Psychologica Sinica, 2024, 56(12): 1800-1820
RESEARCH PROJECTS
1. Research on the Current Situation, Problems and Countermeasures of Social Co-governance in the Field of Market Supervision in Hubei Province, Key Project by Hubei Provincial Social Science Foundation, 2019-2019
TEACHING CONTRIBUTIONS
TEACHING MATERIALS
1. Internet Marketing, Huazhong University of Science and Technology Press, 2020
2. Electronic Commerce (Sixth Edition), Higher Education Press, 2022
TEACHING AWARDS
1. First Batch of International Online Open Courses on the International Version of the National Online Teaching Platform, Other Teaching Awards, 2020
2. First Prize for Teaching Achievement Award of ZUEL: Exploration and Promotion of Top-notch Innovative Talent Training Mode in Economics and Management under Resource Sharing, First Prize for Teaching Achievement Award of University-level, 2020
TEACHING PROJECTS
1. Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
2. Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
3. <E-commerce> Online and Offline Hybrid Course Construction and Teaching Reform, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2022
4. E-commerce (English), Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
5. The Practical Exploration of the Whole-process BOPPPS Teaching Mode in the Mixed Curriculum——Taking E-commerce as an Example, Project of Provincial Teaching Reform, 2021-2022
6. Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2022-2023
7. Practical Innovation of Distributed Teaching Mode in the Information Age: Role Relationship and Interaction between Teachers and Students Based on Role Theory, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2022-2024
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Research on the Mechanism of Multi-Party Value Co-creation in the Socialization of Porpoises Protection, Industry Project,Changjiang Conservation Foundation, 2019-2020
2. A Study on Data-Driven Intelligent Consumer Services and Supply Chain Collaboration Strategies, Industry Project,Jiangsu Houchu Supply Chain Management Co., Ltd., 2024-2025
RESEARCH/CONSULTING REPORTS
1. Promote Social Co-Governance in the Field of Social E-Commerce Market Supervision in Our Province, Provincial and Ministerial-Level Units, 2019/09/23
2. Research on Standardized Governance of Community Group Buying Industry in Hubei Province, Zhongnan University of Economics and Law, 2022/09/30
3. Research on Promoting the Construction of Intelligent Business Districts in Hubei Province Based on Digital Scene Experience, Zhongnan University of Economics and Law, 2023/11/30