JIANG Xuan
Associate Professor
E-mail: judyx.jiang@foxmail.com
EDUCATION
Huazhong University of Science and Technology Ph.D 2015 Wuhan, China
University of Wisconsin-Madison Visiting Scholar 2013 Madison, the United States
Huazhong University of Science and Technology Master 2010 Wuhan, China
Wuhan University of Technology Bachelor 2009 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2015 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Model Analysis Experiment
•Introduction to E-Commerce
•Electronic Commerce
Research Master's Program
•E-commerce Strategy Study (full English)
•Research on Frontier Issues of Management
SELECTEDINTELLECTUALCONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Research on Joint Promotion Strategy of Online Retail Based on Revenue Sharing Contract, Journal of Industrial Engineering and Engineering Management, 2020, 34(3): 122-133
2. The Supplier's Optimal Guarantee Policy in Newsvendor Finance, International Transactions in Operational Research, 2020: 1-26
3. Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70
4. Research on the Promotion and Competition Strategy of Sellers Based on the Network Platform Market, Journal of Industrial Engineering and Engineering Management, 2021, 36(1): 217-227
5. Research on the Application of BOPPPS Teaching Model in the Construction of First-class Blended Courses, Journal of Higher Education of Finance and Economics, 2022, 8(2): 97-111
6. New Product Operation Strategy under a Brand Merchant’s Direct Channel: Joint Decision on Quality, Price, and Channel Selection, Chinese Journal of Management Science, 2023
7. Optimal Promotion Strategies of Online Marketplaces, European Journal of Operational Research, 2023
8. Research on game product operation strategy: Matching game version and contract mode, Journal of Industrial Engineering and Engineering Management, 2025
MONOGRAPHS
1. Research on Marketing Decision-making under the Operation of Online Retail Platform Mode, Wuhan University Press, 2019
RESEARCH PROJECTS
1. Research on Marketing Strategy of Mixed Scheme-based E-commerce Platform, Scientific Research Project by Zhongnan University of Economics and Law, 2019-2019
2. Research on Operation Strategy and Supply Chain Coordination of Mixed-Mode E-Commerce Platforms, Scientific Research Project by Zhongnan University of Economics and Law, 2021-2022
3. Research on Operation Strategy and Supply Chain Coordination of “Open+Resale” Hybrid E-commerce Platforms, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
4. A Study on the Self-redemption Logic of Injured Brands in the Social Media Environment: From the Perspective of Group Polarization Theory, General Project by National Science Foundation of China, 2023-2026
5. A Study on Supply Chain Coordination and Resilience Enhancement Paths of Managed-Mode Cross-Border E-Commerce Export Platforms, The Research Fund for Young Scholars by National Social Science Foundation of China, 2025-2028
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. Cross-Border E-Commerce Teacher Training Project, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
2. Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
3. Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
4. E-commerce (English), Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
5. Exploration of the Teaching Reform of the Graduate Professional Course of Research Leading Learning Based on the OBE Concept, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
6. Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2022-2023
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Research on Innovation and Competition of Internet Platform, Industry Project,Ali Research, 2019-2019
2. Building a Green Supply Chain System in Hubei under the Goal of Carbon Neutrality, Industry Project,Hubei Provincial Department of Commerce, 2022-2022
RESEARCH/CONSULTING REPORTS
1. Building a Green Supply Chain System in Hubei under the Goal of Carbon Neutrality, Zhongnan University of Economics and Law, 2022/08/30
2. Study on Promoting Low-Carbon Consumption Patterns among the Public in Hubei Province, Zhongnan University of Economics and Law, 2024/10/30