SHU Boyang
Professor
E-mail: 969406213@qq.com
EDUCATION
Huazhong Agricultural University Ph.D 2005 Wuhan, China
Sun Yat-sen University Visiting Scholar 1993 Guangzhou, China
Central China Normal University Master 1991 Wuhan, China
Hubei University Bachelor 1988 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2003 -Wuhan, China
Business School of Hubei University Associate Dean / Associate Professor 2001 - 2003 Wuhan, China
School of tourism, Hubei University Head of Department of Tourism Management 1996 - 2001 Wuhan, China
TEACHING(September, 2024 - August, 2025)
Doctoral Program
•Frontiers Research of Tourism Management
Research Master's Program
•Service Economy and Management Innovation
Bachelor's Program
•Service Operations Management
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Study on the Evolution Process and Mechanism of Human Settlement Environment in Rural Tourism Destination——Taking Huihang Ancient Road as an Example, Tourism Tribune, 2019, 34(10)
2. Research on The Evolution and Trend of China’s Rural Tourism Policy System——An Empirical Analysis Based on 30 years’data, Issues in Agricultural Economy, 2019
3. Improvement and Application of Sustainable Livelihoods Analysis Framework in Rural Tourism Research, Dongyue Tribune, 2019
4. Comparison of The Impact of Online Sample Bank Survey and Telephone Survey on Survey Results, Statistics and Decision, 2019
5. The Influence of Service Robots on Customer Experience in the Hospitality Industry: A Socialization Perspective, Tourism and Hospitality Prospects, 2020, 4(2): 9-25
6. Enhancing Hospitality Experience with Service Robots: The Mediating Role of Rapport Building, Journal of Hospitality Marketing & Management, 2020, 29(3): 247-268
7. 30 years of Rural Tourism in China: Policy Orientation, Reflection and Optimization, Modern Economic Research, 2020
8. Theoretical Thinking and Practical Path of High-quality Rural Tourism Development in The New Era, Journal of Central China Normal University(Natural Sciences), 2022, 56(1): 73-82
9. A Study on the Financial Efficiency of Tourism in Six Provinces of Central China: Dynamic Evolution, Spatial Structure and Driving Factors, Inquiry Into Economic Issues, 2022, (1)
10. Evolution of China’s Tourism Industry and Its Transformation in the Post-pandemic Era, Journal of South-Central Minzu University (Humanities and Social Sciences), 2022, 42(2): 73-80
11. Secular Experience or Spiritual Pursuit? The Attribution of Checking into Internet-famous Places in the Consumerism Context, Tourism Tribune, 2022, 37(6): 94-105
12. Chinese Tourism Standards Characteristics: A Social Network Analysis Perspective, Tourism Forum, 2022
13. Building Cultural Soft Power Based on Synergistic Promotion of Tourism, Scientific Decision Making, 2023, 8(1): 57-69
14. Regional Collaboration And Tourism Flow: Tourism Collaboration Network And Effect on Tourist Flow in The Yangtze River Delta Urban Agglomeration, HUMAN GEOGRAPHY, 2023, (4): 156-164
15. “Preview to Positive”: Field Visit Intention as Consequences of Presence in Tourism Short Videos – the Role of Optimism Bias, Asia Pacific Journal of Tourism Research, 2023, 28(7): 763-776
16. The dual-track synergy mechanism of creativity and technology in the deep integration of culture and tourism, Journal of South-Central Minzu University (Humanities and Social Sciences), 2024, 44(6): 149-157
17. Enhancing Hotel Efficiency and Environmental Health with Biosensors and Big Data Analytics, Molecular & Cellular Biomechanics, 2024, 21(1): 1-19
18. Virtual Reality, Real Impact: The Influence of On-Site Experiences in Travel Short Videos on Viewers' Behavioral Intentions, Tourism Science, 2024
MONOGRAPHS
1. Theoretical and Practical Innovation of Tourism Standardization in China, Economic Science Press, 2019
2. Tourism Experience Design, China Tourism Press, 2021
3. IP Intelligent Manufacturing in the Era of Culture and Tourism Integration, Tourism Education Press, 2021
4. Research on Value Co-creation Mechanism of Tourists’ Participation on Social Platforms, Tourism Education Press, 2022
RESEARCH AWARDS
1. 2022 First Prize for Excellent Research Results in Culture and Tourism (Book Category), Other Scientific Research Awards, 2022
2. Selected as “High PCSI, High Cited and High Downloaded Papers” by CNKI, Other Awards, 2022
RESEARCH PROJECTS
1. Research onThe Model of No-Touch Culture and Tourism Services and Management Countermeasures, Other Project by Ministries of the People's Republic of China, 2022-2023
2. Research on the Impact of Rural Tourism Industry on Farmers’ Income from the Perspective of Inclusiveness, Project by National Social Science Foundation of China, 2020
3. Research on the Endogenous Development Model of Rural Tourism Based on the Improvement of Farmers' Sustainable Livelihood Ability, Other Scientific Research Project by Department of Hubei Province, 2017
4. Research on the Mechanism and Path of Deep Integration of Culture and Tourism Driven by Content Innovation, National Art Science Planning Project, 2024-2026
5. Research on the Interpretation and Development of Historical and Cultural Values of National Cultural Parks, Major Project (Sub) by National Social Science Foundation of China, 2025-2027
TEACHING CONTRIBUTIONS
TEACHING MATERIALS
1. Tourism Psychology, Northeast University of Finance and Economics Press, 2023
2. Practice of Scenic Area Operation and Management, Huazhong University of Science and Technology Press, 2024
3. Tourism Standardization, Huazhong University of Science and Technology Press, 2024
TEACHING PROJECTS
1. Quantitative Research Methods and Thesis Writing Guidance, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2022-2024
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Sanya Tourism Standardization Development Plan (2021-2025), Industry Project,Sanya tourism and Culture Bureau, 2020-2020
2. Research on the Policy Tendency and Dynamic Adjustment of the Inclusive Development of Rural Tourism, Project by National Social Science Foundation of China,The National Social Science Fund of China, 2017-2020
3. Tourism Standardized Management Platform and Mobile Tool Development, Industry Project,Wuhan Dongri Technology Co., Ltd, 2023-2024
4. Calculation of Tourist Carrying Capacity, Industry Project,Wuhan August 7th Conference Site Memorial Hall, 2025-2025
5. Research on the Construction of Tourism Standardization System in Hubei Province, Industry Project,Hubei Institute of Standardization and Quality, 2025-2026
RESEARCH/CONSULTING REPORTS
1. Research on the Service Mode and Management Countermeasures of Contactless Culture and Tourism, Ministry of Culture and Tourism, 2022/12/10