On 2nd December 2025, the School of Business Administration (SBA) of Zhongnan University of Economics and Law (ZUEL) organized a community-engaged visit to Sanhu Village, Wuluo Town, Yunmeng County. The delegation was led by Ge Ming, Vice Secretary of the Party Committee of the SBA; Professor Deng Yuanjian, Director of the Department of Agricultural Economics and Management and PhD Supervisor; and counselors Jiang Qianqian and Jiang Weimin, together with over 30 postgraduate students. The activity was hosted by Shi Shi, a local official of Wuluo Town.
Ji Xiaojun, Secretary of the Party Branch of Sanhu Village, welcomed the group and introduced recent progress in grassroots governance, infrastructure improvement, and the Huakai Shiyue rural revitalization project. Wan Siqiao, Head of Yunmeng Huakai Shiyue Operation and Management Co., Ltd., shared the village’s experience in revitalizing rural assets, while Chen Yuejiao from Beijing Chuxin Nongdao Technology Co., Ltd. presented the project’s digital operation model and community dividend mechanisms.
Vice Secretary Ge Ming emphasized that the SBA is committed to fostering university–community collaboration and cultivating students’ sense of social responsibility through real-world engagement. Professor Deng Yuanjian delivered a thematic talk on pathways for professional participation in rural revitalization, offering insights on governance innovation, rural asset reform, and industry–culture integration.
During the interactive session, students raised questions and shared reflections based on field observations. Community representatives responded in detail, creating a constructive dialogue on rural development challenges and opportunities.
The delegation also visited the Sanhu Tomato Community Cooperative to learn about planting technology and revenue models, and inspected the Huakai Shiyue Phase II Project, including the new Intangible Cultural Heritage Center. Students discussed how cultural heritage could integrate with rural tourism and sustainable development.
Going forward, the SBA will continue to strengthen university–community partnerships, mobilizing academic strengths to support rural revitalization, and providing students with authentic learning environments that enhance their professional competence and social responsibility.
